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Research papers

Outside in

Anyone looking to deploy their consumer insight and marketing campaigns internally can learn from well-established principles of consumer brand-building and marcomms. Using creative examples from their global insight and marketing best practice...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Authors: Jo Lowndes, Teresa Kalyan, John Robson
Company: Sparkler
November 13, 2011
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Citation

Lowndes, Kalyan and Robson (2011a, November 13). Outside in. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/outside-in